Claude Templates / S-tier · Foundation
Growth & SEO
The Topical Authority Playbook
The 5-layer model that turns a marketing site into 250-350 pages that actually rank.
TOPICAL-AUTHORITY-PLAYBOOK.md · 13 sections · 4,019 words · 31 KB · markdown
A complete system for building programmatic SEO and GEO surface area: cluster hubs, spoke pages, a free-tools layer, and the schema discipline that makes AI assistants cite you. It is the page-architecture half of organic growth — the sequencing, the manifests, and the sitemap generation that keeps hundreds of pages maintainable.
What's inside
- //The 5-layer page model (home → cluster hub → spoke → tool → glossary)
- //Manifest-driven architecture so the sitemap is never hand-maintained
- //Schema.org type matrix — which JSON-LD graph belongs on which page type
- //The free-tools layer, split into three build-cost zones
- //GEO specifics: llms.txt, citation-magnet page patterns, answer-first structure
- //Sequencing for 250-350 pages without thin-content penalties
When to use it
Weeks 1-4, in parallel with the product build.
Build these first
Unlocks
Straight from the file
Hand this spec to a Claude Code agent on a new app project. Tell the agent: "Execute this playbook against [APP_NAME] in [DOMAIN], ICP is [ICP], primary keyword cluster is [KEYWORD]." The agent will know exactly what to build.
Table of contents
- 0. Use this spec
- 1. The 5-layer topical authority model
- 2. File / folder architecture
- 3. Schema discipline by page type
- 4. The free tools layer
- 5. Technical SEO hygiene checklist
- 6. GEO (Generative Engine Optimization) infrastructure
- 7. Sequencing (4-6 week launch curve)
- 8. Tracking & measurement
- 9. Templates
- 10. What NOT to do (lessons from the BKE build)
- 11. The agent kickoff prompt
- 12. Reference implementation
How to run it
Drop TOPICAL-AUTHORITY-PLAYBOOK.md into your repo, then tell Claude Code: “Read TOPICAL-AUTHORITY-PLAYBOOK.md and implement it in this codebase.” It's written for an agent to execute end to end. Search the file for angle-bracket placeholders and swap in your own project names, domains, and keys before the first run.
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