Glossary
The outbound & real estate dictionary.
Plain-English definitions for the terms that run through deal making and outbound — no jargon, no fluff.
A
A2P 10DLC
The US carrier registration system that lets businesses text from standard 10-digit numbers without being filtered.
Absentee Owner
A property owner whose mailing address differs from the property address — often an out-of-area landlord open to selling.
After-Repair Value (ARV)
The estimated market value of a property after it has been fully renovated. ARV is the anchor number for every flip and wholesale offer.
AI Follow-Up
Software that autonomously works prospect replies — answering questions, handling objections, and booking appointments — escalating hard cases to a human.
Assignment Fee
The wholesaler's profit: the spread between the contract price with the seller and the price the end-buyer pays.
C
Cash Buyer
An investor who purchases properties with cash (no financing contingency) — the end-buyer a wholesaler assigns a contract to.
Cold Email
Personalized outreach email sent to prospects who haven't heard from you, dependent on deliverability infrastructure to land in the inbox.
Cold SMS
Short text-message outreach to a prospect list, with ~90% open rates and tight regulatory requirements (A2P 10DLC, opt-outs).
D
Deliverability
Whether your messages reach the inbox instead of spam (email) or get delivered instead of filtered (SMS). The real constraint in outbound.
DKIM (DomainKeys Identified Mail)
A cryptographic signature on your outgoing email that lets receivers verify the message wasn't altered and came from your domain.
DMARC
A DNS policy that tells receivers what to do with email failing SPF/DKIM checks, and reports who's sending as your domain.
Domain Warm-up
Gradually ramping sending volume on a new domain or inbox so mailbox providers see a normal sender, not a sudden blaster.
L
Letter of Intent (LOI)
A non-binding written offer stating price, terms, and timeline. It opens negotiation without the legal weight of a purchase contract.
List Stacking
Overlaying multiple motivation lists and prioritizing records that appear on more than one — where seller motivation concentrates.
LOI Blasting
Sending letter-of-intent offers to large batches of listed properties automatically — comp, generate, send, and follow up at scale.
S
Seller Financing
The seller acts as the lender — the buyer pays them directly over time (price, down payment, interest, term) instead of using a bank.
Skip Tracing
Appending contact details — phone numbers, emails, mailing addresses — to a property or owner record so you can actually reach them.
Speed-to-Lead
The time between a prospect responding and you answering. The highest-ROI variable in outbound, because contact rates collapse within minutes.
SPF (Sender Policy Framework)
A DNS record listing which servers are allowed to send email for your domain — one of three records that prove your mail isn't forged.
Subject-To
Buying a property while leaving the seller's existing mortgage in place, taking over the payments rather than getting new financing.