Reactivation Campaign
Outreach to old customers or dead leads in your database to revive dormant relationships — the cheapest pipeline a business already owns.
A reactivation campaign re-engages people already in your database who have gone quiet: past customers due for service, quoted leads who never booked, or contacts who went cold. Because these people already know the brand, reactivation typically beats cold acquisition on both cost and conversion, making it the first place to look for fast revenue.
The mechanics are a sequence of relevant touches — email, SMS, sometimes a call — tied to a reason to act now, such as a maintenance reminder or a limited offer. For service businesses the install base is the prime target, while for outbound teams it is the old not-yet quotes; either way, AI follow-up makes working a large dormant list practical without adding headcount.
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