Research
The math behind deal flow.
Transparent, reproducible models of how outbound actually produces deals — so you can see which lever moves your numbers, then run them yourself.
The Outbound Deal-Flow Benchmark
A reproducible model of how offer volume, response rate, and close rate combine into deals per month, and why follow-up moves deal flow like doubling volume.
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The Speed-to-Lead Multiplier
A reproducible model of how faster lead response converts into extra deals and revenue, quantifying the cost of slow follow-up across lead volumes and lifts.
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Response Time vs. Booked Jobs in Home Services
A reproducible model of how minutes-to-first-contact predicts booked jobs in home services, quantifying the booking rate you lose for every hour a lead waits.
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The ROI of Customer Reactivation in Home Services
A reproducible model comparing the cost of re-engaging an existing install base against buying new leads, and why reactivation is the cheapest revenue around.
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The Cold Email Deliverability Benchmark
A reproducible model of how domain setup, warmup, and authentication stack into inbox placement and replies, showing why setup, not copy, decides results.
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The Economics of Appointment Setting
A reproducible model of cost-per-booked-meeting across AI setters, human SDRs, and send-only tools, showing why the cheapest per send rarely wins per meeting.
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