Reviews, Reputation & Referrals for Home Services

Ask every customer by text within 24 hours of finishing the job, with a one-tap link to your Google review page. Timing and channel are the levers: inside-24-hours requests get 3-5x the response of later ones, and SMS beats email by another 3-5x. Automating the ask off job completion is what makes it happen on every job instead of the few you remember.

Within 24 hours of completing the job, by text, ideally in the early evening. That's the satisfaction peak, when the result is fresh and the customer is happiest. Requests sent inside that window pull 3-5x the response of ones sent days later — timing matters more than the wording.

Fast, calmly, and in public — but write for the prospects reading later, not the angry reviewer. Thank them, acknowledge their experience without arguing, apologize for the frustration, and take it offline with a name and number. Better still, catch unhappy customers before they post by routing their replies to you privately.

There's no universal number — you need more recent reviews than the competitors in your local map pack. Around 10 clears the basic trust threshold; past that, a steady flow of fresh reviews matters more than a big static total, because both homeowners and Google favor recency.

Yes — reviews are among the strongest local ranking signals. Google weights your review count, average rating, recency, and even the keywords customers use, and your rating decides whether searchers click you over a rival once you're showing. A steady flow of recent reviews lifts both your map-pack ranking and your click-through rate.

Ask recent, happy customers right after the job, make sharing a single tap with a link or card, offer a modest two-sided thank-you, and automate the ask so it happens on every job. Referred leads arrive pre-trusted and close faster than any paid channel, which makes a referral program the easiest ROI in your marketing.

Usually not, if you're a small contractor. Those are broad platforms priced for larger or multi-location businesses, and most contractors use a fraction of what they pay for. If your real need is automated review requests and referral asks tied to job completion, a right-sized tool delivers the value without the enterprise cost and complexity.