Map Pack
The block of three local business listings with a map that Google shows at the top of local-intent searches — prime real estate for service businesses.
The map pack is the cluster of three Google Business Profile listings, shown with a map, that appears near the top of searches with local intent like plumber near me. Because it sits above the standard organic results and captures a large share of clicks, ranking in the map pack is the central goal of local SEO.
Placement is driven by proximity to the searcher, profile relevance, and prominence signals like review quantity, rating, and citations. Businesses compete for the three slots by optimizing their Google Business Profile, gathering reviews, and earning consistent local citations rather than by traditional link building alone.
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