Google Business Profile (GBP)
A business's free listing on Google Search and Maps — the hours, reviews, photos, and contact info that drive local discovery and map-pack ranking.
Google Business Profile (formerly Google My Business) is the free listing that controls how a business appears in Google Search and Maps: name, category, service area, hours, photos, and customer reviews. For any local service business it is the single most important free marketing asset, because it feeds both direct discovery and the map pack.
Ranking depends on relevance, distance, and prominence, with reviews and consistent business information carrying real weight. Keeping the profile complete, posting updates, and steadily earning genuine reviews is the foundation of local SEO before any paid spend enters the picture.
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