Estimate (Quote)
A priced proposal for a job given to a customer before work begins — the conversion step between an interested lead and a booked job.
An estimate, or quote, is the priced scope a service business presents before doing the work: what will be done, what it costs, and any options. It is the pivotal conversion moment, where an interested homeowner decides whether to book, so clarity, professionalism, and speed of delivery all move the close rate.
Estimates that arrive fast and follow up promptly win more jobs, because homeowners often collect several and choose among the first credible responders. Tracking quote-to-job conversion and following up on unaccepted estimates — a natural reactivation target — recovers revenue that a one-and-done quote would leave on the table.
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