TCPA
The federal law governing calls and texts — consent rules, autodialer restrictions, and quiet hours — with steep per-violation penalties.
The Telephone Consumer Protection Act is the US law that regulates telemarketing calls, autodialed and prerecorded calls, and text messages. It dictates when you can contact people, what consent you need, and how quickly you must honor opt-outs, with statutory damages that run per message into serious money fast.
For real estate outreach, the practical upshot is discipline: respect calling hours, scrub against the do-not-call registry, get and document consent where it's required, and process every opt-out immediately. The penalties are large enough that compliance isn't optional overhead — it's the cost of running cold channels at all.
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