Wholesaling
Putting a property under contract and assigning that contract to an end-buyer for a fee, without taking ownership.
Real estate wholesaling is a logistics business: source a list, make offers, capture seller responses, negotiate, and assign the contract to a cash buyer for an assignment fee. The wholesaler never owns the property — they control it via the contract.
The stages that stall most wholesalers are sending offers and following up on replies, which is why outbound automation and AI follow-up matter more than any other feature in a wholesaling stack.
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