Direct Mail
Sending physical letters or postcards to a targeted owner list — a slower, higher-cost channel that reaches owners who ignore calls and texts.
Direct mail is the practice of mailing letters or postcards to a curated list of property owners, usually pulled from distress and absentee data. It reaches people who never answer an unknown number, and the physical piece carries a credibility that a cold text can lack, which is why it remains a backbone channel for off-market deals.
The economics are slower and more expensive per touch than digital channels, so direct mail rewards tight targeting and repetition — most responses come after several mailings, not the first. Tracking response rate against cost per lead is what keeps a mail campaign honest as it scales.
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