Cold SMS
Short text-message outreach to a prospect list, with ~90% open rates and tight regulatory requirements (A2P 10DLC, opt-outs).
Cold SMS reaches prospects by text, where open rates run near 90% and replies arrive in minutes. The trade-off is heavy regulation: US senders must register A2P 10DLC, honor opt-outs instantly, and respect quiet hours.
A good cold text fits one segment, identifies you, says why you're texting this specific person, and asks one question — no links in the first message. Compliance failures carry per-message penalties, so the channel rewards doing it right.
Related terms