Maintenance Agreement
A recurring contract where a customer pays for scheduled upkeep — predictable revenue for the contractor and priority service for the customer.
A maintenance agreement commits a customer to recurring tune-ups or inspections for a flat fee, monthly or annual. For trades like HVAC and plumbing, these agreements smooth out seasonal revenue swings and lock in the relationship before a competitor can win the next big repair or replacement.
Beyond the recurring fee, the real value is access: a maintenance customer is the first to be offered a replacement when their equipment fails, and they convert at far higher rates than cold leads. Selling agreements to the existing install base is one of the most reliable ways a service business raises customer lifetime value.
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