Cold Outreach & Marketing
Cold Email & SMS Built for Marketing Agencies
Marketing agencies sell $2K–$10K/mo retainers that need a discovery call to close. BILT runs cold email and compliant SMS to a clean prospect list, then its AI follow-up answers every reply — pricing, scope, timing questions — and books the call on your calendar. One platform replaces a Smartlead-plus-Twilio-plus-VA stack.
Agencies are the textbook outbound business: high-margin retainers, a clear ICP by industry and company size, and a sales motion that lives or dies on getting a qualified prospect onto a call. The problem is that running outbound well takes a full stack — a sending tool, a separate SMS provider, an inbox-management VA — and the seams between them leak deals.
BILT collapses that stack into one platform. Cold email and compliant SMS run off the same prospect list, and when someone replies, the AI follow-up handles the back-and-forth and books the meeting — so a reply at 11pm on a Saturday turns into a Monday call instead of a cold thread.
Sound familiar?
Replies pile up faster than your team can answer them
A 5,000-prospect send produces dozens of replies in the first 48 hours — and the ones asking about pricing or timing are the hot ones. By the time a VA gets to them on Monday, the prospect has moved on or signed with whoever answered first.
Your sending domain is one bad campaign from dead
Agencies blast from their primary domain to hit volume, spam complaints climb, and suddenly client-facing email lands in spam too. Without warmup, separate sending domains, and complaint monitoring, one aggressive month wrecks deliverability for the whole shop.
The tool stack costs more than it books
Smartlead for email, Twilio for SMS, a VA to triage the inbox, a scheduler to glue it together — the monthly bill climbs past $1,500 and three tools never quite talk to each other. Leads slip through the gaps between them.
The fix
What BILT runs for marketing & creative agencies
PLAY // 01
Lead with a teardown, not a pitch
Open the email with one specific observation about the prospect's funnel or ad creative — something only an agency would notice. Specificity beats personalization tokens; a real critique earns the reply that the AI then turns into a booked call.
PLAY // 02
Let AI run the qualification thread
When a prospect replies asking what you charge, BILT's AI answers with your real pricing band, qualifies budget and timeline, and offers two calendar slots — without waiting for a human. You walk into the call already knowing the prospect can afford you.
PLAY // 03
Use SMS for the no-show recovery
Discovery-call no-shows are the silent retainer killer. A compliant, opted-in SMS the morning of the call cuts no-shows hard — and if they reply to reschedule, the AI rebooks them on the spot.
Questions
How is BILT different from Smartlead or Instantly for an agency?
Those tools send email and stop at the reply. BILT adds compliant SMS on the same list and an AI follow-up layer that actually answers replies and books the call — so you are not paying a VA to babysit an inbox or losing the prospect who replied while you slept.
Will cold email hurt the deliverability of my client-facing email?
Not if you isolate it. BILT sends from dedicated, warmed outbound domains kept separate from your primary domain, and monitors complaint and bounce rates so a hot campaign never bleeds into the email your clients actually read.
Can I run outbound for my own agency and for clients?
The cold email and SMS vertical is launching to a waitlist first, with agency multi-client workflows on the roadmap. Join the waitlist and tell us how many client accounts you run — early agency users help shape that build.
Is the SMS side actually compliant?
BILT's SMS is built around opt-in capture, automatic opt-out handling, and quiet-hours rules — the compliance scaffolding agencies usually have to wire up themselves. You bring the list and the offer; the platform keeps the sending inside the lines.
Go deeper