Home Services
BILT for Roofing Companies
BILT is the follow-up engine roofing companies use to convert expensive leads into signed contracts. It responds to every lead in seconds — critical when you're paying $50–$200 a lead — follows up on $8,000–$30,000 replacement and storm quotes until they sign, and works your neighborhood base for referrals and recurring inspections so paid leads don't die in voicemail.
Roofing leads are some of the most expensive in home services, and the buying decision is large and slow — a $10,000-plus replacement a homeowner sits on, especially when an insurance claim or storm-chaser competition is in play. You're paying $50–$200 for a lead, then losing it to a single missed call or a quote that never got a second touch. Speed and persistence aren't nice-to-haves here; they protect your ad spend.
BILT makes sure every dollar of lead spend gets answered and worked. New leads get an instant text and email, replacement and storm quotes enter a persistent multi-touch sequence with AI handling insurance and timeline questions, and your past jobs and neighborhoods get mined for inspections and referrals. Join the waitlist to run it for your company.
Sound familiar?
Expensive leads die in voicemail
When you're paying $50–$200 per roofing lead, a single unanswered call is money burned. Homeowners shopping a roof call several companies — the first to respond credibly usually gets the inspection, and the rest of your spend is wasted.
Replacement quotes ghost
An $8,000–$30,000 roof is a decision homeowners deliberate over for weeks, often while juggling an insurance claim. Quote once and move on and the job goes to the company that kept following up through the claim and the comparison.
Referrals left on the table
A roof you just installed sits next to dozens of houses with aging roofs, and the happy customer knows neighbors who need work. Without a system, that warm referral channel and the whole neighborhood go unworked.
The fix
What BILT runs for roofing companies
PLAY // 01
Instant response that protects ad spend
Every paid lead, form, and missed call gets a personalized text and email within seconds, so the homeowner you paid to reach books an inspection with you instead of a competitor — turning more of your lead spend into booked jobs.
PLAY // 02
Persistent quote and claim follow-up
Replacement and storm estimates enter a multi-touch email and SMS sequence, with AI answering insurance, warranty, and timeline questions and nudging toward a signed contract through the long claim-and-compare window.
PLAY // 03
Neighborhood and base reactivation
BILT works past jobs and surrounding addresses for free inspection offers, post-storm outreach, and aging-roof reminders — turning every install into a foothold for the next streetful of work.
PLAY // 04
Reviews and referrals on autopilot
After completion, BILT asks the customer for a Google review and prompts neighbor referrals at the moment satisfaction peaks — compounding the reputation and word-of-mouth that lower your cost per job over time.
Questions
How does BILT stop me from wasting expensive roofing leads?
Every paid lead and missed call gets an instant text and email, so the homeowner you spent $50–$200 to reach gets a credible response before they move to the next company. Since roofing buyers shop several contractors and hire the first to respond, instant follow-up turns more of your ad spend into booked inspections instead of wasted clicks.
Can BILT follow up through an insurance roof claim?
Yes. Replacement and storm quotes enter a multi-touch email and SMS sequence with AI answering insurance, warranty, and timeline questions, keeping your bid present through the weeks a claim and comparison take. That persistence wins the $8,000–$30,000 job that a single-quote competitor lets go cold.
Does BILT help me get roofing referrals and repeat work?
It asks every satisfied customer for a Google review and prompts neighbor referrals at peak satisfaction, and works past jobs and surrounding addresses for inspections and post-storm outreach. Each roof becomes a foothold for the next one on the street, lowering your cost per job over time.
When can roofing companies start using BILT?
The home-services vertical is launching soon and open by waitlist today. Join the waitlist to be among the first roofing companies onboarded at launch.
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