Home Services
BILT for Solar Installers
BILT is the follow-up engine solar installers use to convert expensive leads into signed systems. It responds to every lead in seconds — vital when you're paying premium lead prices — nurtures $15,000–$40,000 system quotes through a long, comparison-heavy sales cycle, and reactivates aged leads and past customers for batteries, referrals, and added capacity.
Solar combines the worst of both worlds for follow-up: leads are expensive and the sales cycle is long. A homeowner weighing a $15,000–$40,000 system researches for weeks or months, compares multiple proposals, and stalls on financing, incentives, and roof questions. Pay a premium for the lead, then lose it to a slow first response or a proposal that got no follow-up, and you've burned real money. Speed and persistence protect the entire acquisition cost.
BILT makes every costly lead count. New leads get an instant response before they cool, system proposals enter a long-cycle nurture with AI handling financing, incentive, and timeline questions, and aged leads and past customers get reactivated for batteries and referrals. Join the waitlist to run it for your company.
Sound familiar?
Premium leads die on slow response
Solar leads cost real money, and homeowners request multiple proposals at once. A first response that takes hours instead of seconds hands the consultation — and your acquisition spend — to the installer who answered while interest was hot.
Long cycles outlast your follow-up
A solar decision drags across weeks of financing, incentive, and roof questions. Most installers follow up a few times and fade, so the system gets signed by the company that stayed present through the whole comparison.
Aged leads and customers left untouched
Leads that said not now are often yes later, and past customers are prime for battery add-ons, capacity expansion, and referrals. Without a system to work them, that warm pipeline sits idle while you keep buying cold leads.
The fix
What BILT runs for solar installers
PLAY // 01
Instant response that protects acquisition cost
Every lead, form, and missed call gets a personalized text and email in seconds, so the expensive lead you paid for books a consultation with you before cooling off or booking a competitor — turning more spend into signed systems.
PLAY // 02
Long-cycle proposal nurture
System quotes enter an extended multi-touch sequence across email and SMS, with AI answering financing, incentive, payback, and roof questions and keeping your proposal present through the months a solar decision takes to close.
PLAY // 03
Aged-lead and customer reactivation
BILT re-engages not-now leads when incentives or seasons shift and works past customers for battery storage, capacity expansion, and referrals — mining the warm pipeline you already paid to build instead of only buying new leads.
PLAY // 04
Reviews and referrals automated
After activation, BILT requests a Google review and prompts referrals while savings are top of mind — building the credibility and word-of-mouth that lower the cost of every future solar lead.
Questions
How does BILT protect my solar lead spend?
Every expensive lead and missed call gets an instant text and email, so a homeowner who requested proposals from several installers books a consultation with you before cooling off or choosing a competitor. Since solar leads cost real money and go to the fastest credible response, instant follow-up turns more of your acquisition spend into signed systems.
Can BILT follow up through solar's long sales cycle?
Yes. System proposals enter an extended multi-touch email and SMS nurture with AI answering financing, incentive, payback, and roof questions, keeping your proposal present through the weeks or months a $15,000–$40,000 decision takes. Most installers fade after a few touches — staying present is what closes the deal.
Does BILT reactivate aged solar leads and past customers?
It re-engages not-now leads when incentives or seasons shift and works past customers for battery storage, capacity expansion, and referrals. That warm pipeline is already paid for, and BILT mines it instead of leaving you to keep buying cold leads at premium prices.
When can solar installers start using BILT?
The home-services vertical is launching soon and open by waitlist now. Join the waitlist to be among the first solar installers onboarded at launch.
Go deeper