Outbound
Cold Email ROI Calculator
Project meetings, deals, and revenue from a cold email campaign.
Free cold email ROI calculator. Enter prospects contacted, reply rate, meeting rate, close rate, and average deal value to project booked meetings, closed deals, and pipeline revenue.
Each stage multiplies the next. Doubling the meetings→closed rate doubles revenue with zero extra emails — which is why working replies fast beats sending more.
How it works
Enter your funnel
Input how many prospects you'll contact, your positive reply rate, the share of replies that book a meeting, and your meeting-to-close rate.
Add deal value
Enter your average deal value so the tool can convert deals into revenue.
See projected revenue
The calculator returns expected replies, meetings, closed deals, and total pipeline revenue from the campaign.
Frequently asked
What's a good reply rate for cold email?
A 1–3% positive reply rate is solid for cold B2B lists; tightly targeted niche lists can run higher. The metric that moves revenue most isn't the reply rate, though — it's replies-to-meetings, which is where fast follow-up changes the math.
How do I calculate cold email ROI?
Work the funnel: prospects × reply rate = replies; replies × meeting rate = meetings; meetings × close rate = deals; deals × average value = revenue. Compare that revenue against your campaign cost (sending tools, lists, time) to get ROI. This calculator does the funnel math for you.
Why does the close rate matter so much?
Because it multiplies through the whole funnel. Doubling your meeting-to-close rate doubles revenue without sending a single extra email. That's why working every reply quickly — instead of letting positive replies cool off — is the highest-leverage improvement in cold email.
What's the biggest lever on cold email revenue?
Speed and persistence of follow-up on positive replies. The same list and copy convert far more meetings when replies are answered in minutes instead of hours. Try doubling the meeting rate in this calculator — the revenue jump shows why the reply, not the send, is where the money is.