Outbound
Cost Per Lead Calculator
What each lead — and each resulting deal — actually costs.
Free cost per lead calculator. Enter total spend, leads generated, and your lead-to-deal rate to see your cost per lead and your true cost per closed deal.
A cheap lead that never converts is expensive. Cost per deal — not cost per lead — is the number that tells you if a channel pays.
How it works
Enter spend and leads
Input your total marketing spend and the number of leads it generated.
Enter your lead-to-deal rate
Add the percentage of leads that become closed deals.
Read the costs
The calculator returns your cost per lead and your true cost per closed deal.
Frequently asked
How do you calculate cost per lead?
Cost per lead (CPL) = total spend ÷ leads generated. Spend $2,000 and get 100 leads, and your CPL is $20. It's the headline efficiency metric for a top-of-funnel channel.
Why is cost per deal more important than cost per lead?
Because a cheap lead that never converts is expensive. Cost per deal = CPL ÷ lead-to-deal rate. A $20 lead at a 5% close rate is a $400 cost per deal — the number that actually tells you whether the channel is profitable.
How do I lower my cost per lead?
Tighter targeting and better creative raise lead volume per dollar, but watch lead quality — cheaper leads that don't convert raise your cost per deal even as CPL drops. The metric to optimize is cost per deal, not CPL in isolation.