Outbound
Marketing ROI Calculator (Cost Per Deal)
Turn campaign spend into cost per deal, profit, and ROI.
Free marketing ROI calculator. Enter your campaign spend, deals closed, and average profit per deal to see your cost per deal, total profit, return on ad spend, and net ROI.
Net ROI = (profit − spend) ÷ spend. The cheapest way to raise it is usually working existing replies faster, not spending more.
How it works
Enter your spend
Input the total marketing or campaign spend.
Enter deals and profit
Add the number of deals closed and the average profit per deal.
Read your ROI
The calculator returns cost per deal, total profit, return on spend, and net ROI.
Frequently asked
How do you calculate marketing ROI?
Net ROI = (total profit − spend) ÷ spend × 100. Total profit is deals closed × average profit per deal. A campaign that spends $5,000 and produces $20,000 in profit has a net ROI of 300% — it returned three dollars for every one spent, after the spend.
What is cost per deal?
Cost per deal = total spend ÷ deals closed. It's the cleanest way to judge a channel: if a campaign costs $5,000 and closes 4 deals, your cost per deal is $1,250. Compare that to your profit per deal to see if the channel pays.
What's the difference between ROAS and ROI?
ROAS (return on ad spend) is total return ÷ spend — a multiple like 4×. ROI nets out the spend and expresses it as a percentage. ROAS of 4× is roughly a 300% ROI. This calculator shows both so you can use whichever your team prefers.
How do I improve marketing ROI?
Lower cost per deal or raise profit per deal. Better targeting and faster follow-up raise conversion (more deals per dollar of spend); raising your average deal value lifts profit. Often the cheapest win is working existing replies faster rather than spending more.