Outbound
Sales Pipeline (Reverse Funnel) Calculator
Work backwards from a revenue goal to the outreach volume it takes to hit it.
Free reverse-funnel sales pipeline calculator. Enter your revenue goal, deal value, and conversion rates to see how many prospects, replies, and meetings you need to hit the target.
Working backwards from $100,000: each stage divides by its conversion rate. Raising a conversion rate cuts the prospects needed far cheaper than sourcing more leads.
How it works
Enter your goal
Input your revenue goal and your average deal value.
Enter your conversion rates
Add your reply rate, the share of replies that become meetings, and your meeting-to-close rate.
See the volume required
The calculator works backwards to the deals, meetings, replies, and prospects you need to contact to hit the goal.
Frequently asked
How do I calculate how many leads I need?
Work backwards from revenue: deals needed = goal ÷ deal value; meetings = deals ÷ close rate; replies = meetings ÷ meeting rate; prospects = replies ÷ reply rate. Each stage divides by its conversion rate to reveal the volume the stage before it requires.
What is a reverse funnel?
A reverse funnel starts from your revenue goal and works backwards through each conversion stage to the top-of-funnel activity required. It turns a target into a concrete outreach quota — how many prospects you actually need to contact — instead of a vague hope.
How do I hit the goal with less volume?
Improve conversion rates instead of just adding prospects. Raising your reply-to-meeting or meeting-to-close rate reduces the prospects needed at the top — often far cheaper than sourcing more leads. Fast follow-up is the usual lever, since it lifts the rates you already have.
Why does the reply rate move the numbers so much?
Because it's the widest part of the funnel — the top-of-funnel volume divides by it last. A small change in reply rate swings the prospects-needed number dramatically, which is why targeting and deliverability (what drive reply rate) matter as much as raw send volume.